In today’s business world, being good at what you do is often not enough. Especially in competitive industries, entrepreneurs must find innovative ways to attract customers and establish their reputation. A great example of this is an insurance broker who doesn’t just follow conventional strategies but thinks outside the box—gaining access to potential clients in a completely new way.
The Challenge: Acquiring Clients Without Recommendations or References
Let’s consider an insurance broker in Bonn, Germany, who is just starting his business. He faces several challenges:
- No recognition in the local market – No one knows him, so he lacks trust and credibility.
- No word-of-mouth referrals – Without existing clients, there are no recommendations.
- Difficulties in convincing customers – Without references, proving his expertise is a challenge.
A traditional approach would be to run advertisements, make cold calls, or rely on long-term networking. But this broker chooses a smarter, indirect strategy instead.
The Solution: A Vehicle Registration Service as a Door Opener
Rather than focusing solely on selling insurance, the broker asks himself:
“What other service might my potential customers need?”
He realizes that car owners in Bonn often have to wait 1 to 3 weeks for an appointment at the registration office to get their vehicle licensed. However, car dealers and insurance brokers have a dedicated counter, allowing them to complete registrations within just a few days.
The idea: He offers a vehicle registration service for private individuals.
With this service, customers benefit in two major ways:
- Speed: Instead of waiting 1–3 weeks, they get their registration done in just a few days.
- Convenience: The broker handles the bureaucratic process, saving customers time and frustration.
A Win-Win: Customer Service Meets New Business Opportunities
This clever approach creates multiple advantages:
- The broker builds trust
- Handling registrations quickly and reliably showcases competence and service excellence.
- Satisfied customers develop trust and become open to additional services.
- The broker generates a stable revenue stream
- The service can be offered for a reasonable fee.
- These additional earnings help fund the growth of the insurance business.
- Automatic demand for car insurance
- Anyone registering a vehicle needs car insurance.
- Customers naturally ask for a suitable policy since they need one anyway.
- A free insurance comparison is included as a bonus—leading to potential new insurance contracts.
The Digital Lever: A Local Website for Visibility
To ensure that customers find the service, the broker creates a local website where potential clients can:
✅ Get information about the registration service
✅ View pricing
✅ Book the service via phone or email
With targeted online marketing efforts (SEO, Google My Business, local advertising), the website quickly becomes a go-to resource for car owners in the area.
Conclusion: Success Through Thinking Outside the Box
This example clearly demonstrates that innovative solutions are often found beyond one’s primary industry. Instead of struggling to acquire insurance clients directly, the broker leverages a valuable, everyday service as a stepping stone.
The registration service builds trust, generates revenue, and naturally leads to insurance customers. By thinking outside the box, he not only establishes his business but also positions himself as a competent and customer-focused service provider in the long run.
🔹 The key takeaway: Success often doesn’t come from directly pursuing a goal but from clever detours that provide real value.
💡 This idea came from us! If you also need a creative “thinking outside the box” strategy for your business, feel free to contact us. We’d love to help you find the perfect solution!
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